Defining Problems
By Bryan Long, Founder, Testing Ground
In this workshop, Bryan will show you a formula for clearly defining a problem that makes it easy for you to understand what the customer wants and the difficulties they face.
He will also give you the characteristics of early adopter customer segments and explain why it's important for you to niche down rather than be too general with your customer segment. He also ends off with some tips on how to use prayer at this stage of customer discovery.
About Bryan Long
Bryan Long is an impact entrepreneur and change-maker. After selling his last B2B SaaS startup end of 2017, Bryan went on to join a global bank to help them with business transformation. During that time, he rekindled his love with working with young people when he started helping them with their ventures. He then joined Singapore University of Social Sciences as an Entrepreneur-In-Residence and founded Testing Ground, a venture and people builder that helps companies, startups and individuals compete in new categories. He is also a Fellow at the Singapore Centre for Social Enterprise (raiSE).
Bryan has an engineering degree from USA, a law degree from Singapore and an MBA from the UK. He is a also a certified Master Coach and the founder of the largest Lean Startup community in Singapore. He has mentored hundreds of teams at numerous startup events including Startup Weekend , Lean Startup Machine and Founders Institute. He has helped employees from P&G, OCBC, SPH and other companies to experience entrepreneurial thinking hands-on. He has taught students from HyperIsland, NUS, Temasek Polytechnic, and NTU and invited to speak in Malaysia, Indonesia, Philippines and Vietnam.
Bryan has been a community member and active mentor for us for almost 2 years now. This is not Bryan's first time at #HACK and actually the third time he has shared about defining the problem.
About His Newest Venture
Bryan is working on his latest venture called CareTechies. It is a shared services platform that support missional organisations and missional entrepreneurs. For one fixed monthly fee per month, organisations and businesses can get access to a care manager, who will handle their administrative tasks, and a team of experts in various technologies. With your subscription, you will be able to request for one microtask a day relating to digital marketing, media services or sales support services. If you are interested, please reach out to Bryan at bryan@testingground.com.