Win Hearts to Win Souls

By Ryo Leong, Narrative Marketer, Content Play

“Build a better mousetrap and the world will beat a path to your door”… yeah, right.

We can have the best solution for people’s problems, the best intent but we can still be rejected. Jesus was pleaded to go away after He healed the demon-possessed man at Gadarenes. What’s the issue?

Truth is, we respond primarily to emotional appeal rather than logic appeal. It is therefore paramount that we win the hearts of our audience first before we can convince their minds. In this video, Ryo shares insights on how to connect with others drawing inspiration from Biblical stories

About Ryo Leong

Ryo Leong is a media veteran who helmed various marketing and content roles in Mediacorp. As a narrative marketer and content strategist, Ryo specializes in directing narratives for content marketing, employee and fan advocacy as well as branding. He currently also shares his knowledge as an adjunct lecturer as well as serves on the board of Asia Content Marketing Association.

In #HACK 2019, Ryo was one of our participants and this year we'll benefit from his knowledge and expertise from his role as a mentor.