Finding & Connecting with Your Target Audience

By Lillian Seow, Senior Digital Strategist, Cru

Do you know who your target audience is? How would you find them online? And if you find them, how do you connect with them?

This short workshop explains briefly what a persona is and how to create one that represents your target audience, and also presents questions to consider as you seek to find and connect with your audience online.

About Lillian Seow

Lillian is passionate about coaching people to discover and live out God’s call in their lives. She is a strategic thinker and seeks to help leaders use creative digital strategies to help fulfil the Great Commission.

Lillian has been staff with Cru for more than 25 years. She serves as a Senior Digital Strategist with the Global Digital Strategies Vice-President team of Cru. She is also a worship leader in Covenant EFC and shepherd three young adult children.

Lillian serves in Indigitous Singapore as a core team member, and in this year's #HACK, she's contributing to Programming and Engagement.